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Samantha Nullman

Hi, I'm Samantha.

I am passionate about creating meaningful and innovative connections between technology and humans. 

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About me

I am a User Experience Researcher with a multifaceted background in research, design, accessibility and psychology. 

 

My specialty is lightning- fast, data-driven research that fuels innovation. I thrive in the fast-paced world, helping companies gain critical insights into user behavior and preferences. I hold a masters degree from Pratt Institute School of Information, specializing in Human-Computer Interaction and User Experience Research.

Featured Work

To obtain access to my case studies, please initiate an email request for the password details. 

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Rapid Research at Google

I am currently leading rapid research at Google as a dedicated UX researcher.

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New York Foundation for the Arts, Usability Study

I worked with a team of expert UX Researchers to revaluate the NYFA careers page. We conducted in-person usability studies with ten participants to identify the pain points and outline opportunities to create a more seamless user experience on the classifieds section of the NYFA website. 

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Fertility Pharmacy Website Redesign

I led a diverse team at the Brand Collective to redesign the SMP Pharmacy website. We were tasked to restructure the information architecture and improve the experience for patients, providers and staff. 

The CUNY Graduate Center Library Website Redesign

Restructured the information architecture of the City University of New York Graduate Center Library website. 

Museum of the Moving Image, Usability Study

Through remote usability testing, I worked with a small research team to improve engagement with the MOMI website. 

American Museum of Natural History, AR/VR Field Study

Conducted field studies for two different AR/VR Installations at the American Museum of Natural History. 

Miami Children's Museum, Usability Study

Through remote usability testing, I worked with a small research team to improve engagement with the Miami Children's Museum website. 

Whitney Museum of American Art, Survey Study

Analyzed data from a visitor motivation survey to better understand how their digital visitors are interacting with the website (whitney.org). 

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